Crafting Irresistible Cold Emails: Tips and Templates

A well-crafted cold email can unlock new opportunities and drive outbound sales success. This guide provides key strategies and templates to help you write emails that convert.

Creating Cold-Friendly Offers

Before writing your email, ensure your offer is compelling enough to grab a stranger’s attention.

Examples of Cold-Friendly Offers:

• SaaS Companies: Get 50 free trial sign-ups in 30 days or you don’t pay.

• Marketing Agencies: Get 20 qualified leads per month or you don’t pay.

• Tech Consultants: Get 10 discovery calls with enterprise clients or you don’t pay.

• E-commerce Stores: Increase revenue by 20% in three months or you don’t pay.

Steps to Craft a Cold-Friendly Offer:

• Specific Avatar: Tailor your offer to a clear audience (e.g., SaaS founders instead of SaaS professionals).

• Specific Outcome: Provide a clear, desirable result.

• Risk Reversal: Reduce perceived risk with guarantees like “we work for free” promises.

Writing Effective Subject Lines and Openers

Your subject line and opener determine whether your email gets read.

Top Performing Subject Lines:

• "quick question"

• "{{firstName}} - quick question"

• "{{firstName}}, thoughts?"

• "question about {{companyName}}"

• "{{firstName}}?"

Best Openers:

• "I came across you while searching for SaaS founders in San Francisco."

• "As a marketing agency owner, I imagine you’re always looking for ways to generate more qualified leads."

• "Was searching for top tech consultants in New York and came across your profile - congrats on your recent project success!"

The Anatomy of a Cold Email

A strong cold email should be concise, relevant, and easy to read on mobile.

Components:

1. The Opener – Personalized and relevant.

2. The Body – Presents your cold-friendly offer clearly.

3. A Case Study (Optional) – Show proven results.

4. Call To Action (CTA) – A clear next step.

5. Signature – Builds trust and legitimacy.

Examples of Strong Body Copy:

• "We can get 57 paid trials into your SaaS platform next month using our lead nurturing process – or you don’t pay."

• "We help marketing agencies like yours get an extra 20 qualified leads every month, guaranteed."

• "We can bring you 10 discovery calls with enterprise clients over the next 30 days – or you don’t pay."

Crafting the Call To Action (CTA)

A well-crafted CTA makes it easy for prospects to take the next step.

Soft CTAs:

• "Mind if I send more info?"

• "Do you mind if I share more about how this works?"

• "Would it be helpful if I sent more details?"

Hard CTAs:

• "Are you interested in learning more?"

• "Do you have 12 minutes for a call this week?"

• "Any interest in hearing how the system works?"

Adding a Strong Signature

Your signature should reinforce credibility and make it easy to connect.

Signature Framework:
[Full Name]
[Role] | [Company Name]
[Let's Chat] | [Phone Number] | [City & Zip Code] | [YouTube or LinkedIn]

Including Case Studies

Case studies build credibility and show real-world results.

Example:
"Hey {{firstName}}, I came across you while searching for SaaS founders in San Francisco. Our user acquisition system recently helped a SaaS platform in your area gain 50 new trial sign-ups in the first month. Open to learning how we can help you do the same?"

Conclusion

Crafting effective cold emails requires a compelling offer, strong personalization, and clear CTAs. By using these strategies and templates, you can create high-performing cold emails that drive responses and open new opportunities.

Want help optimizing your cold email campaigns? Book a call with Origami Agents today.