How Mightycause Unlocked Precise Nonprofit Prospecting with Origami

Mightycause provides fundraising infrastructure to thousands of nonprofits — from small 501(c)(3)s to statewide giving event platforms. But identifying which orgs were actively fundraising (versus passive informational sites) was nearly impossible using standard B2B tools.

They needed to know:

• ■Does the site actually accept donations?
• ■What platform are they using (Classy, Neon One, Givebutter, etc.)?
• ■Is this a membership-based org (which we can't support)?
• ■Are they tax-deductible? (501(c)(3) only)

Mightycause's sales team was spending hours manually inspecting websites, source code, and footers to answer these questions. It didn't scale.

Origami deployed a bespoke AI agent trained to detect:

• ■Donation buttons present on-site
• ■Payment processor technologies (via URL, form data, and page metadata)
• ■IRS Form 990 data (including EINs, board members, and revenue)
• ■Org type exclusions (like 501(c)(4)s and membership-only associations)

Each week, Mightycause receives an enriched, de-duped, feedback-aware dataset:

• ■Verified donation flow presence
• ■Identified payment technology (Classy, Neon, Donorbox, etc.)
• ■Category (e.g., food bank, animal rescue)
• ■Public EIN + direct link to Form 990 PDF
• ■Contact info (emails, phones, org websites)

• ■Real-Time Agent Training: Sales reps gave feedback directly in Slack, correcting misclassified tech or filtering out bad-fit orgs. Origami's agents updated weekly to reflect that input.
• ■HubSpot Integration: Lead fields mapped cleanly into Mightycause's CRM, including custom data like donation method and 990-linked mission statement.
• ■Context-Driven Targeting: Instead of emailing every nonprofit, the team focused only on the ones actively soliciting donations with compatible platforms.

Unlike static databases, Origami is dynamic. Each week, Greg's team:

• ■Receives net-new orgs with verified intent and infra
• ■Reviews data inside a shared dashboard
• ■Filters leads based on donation provider, location, and org type
• ■Flags issues — which are resolved in the next iteration

No bloat. No filler. Just clean signals and human feedback.

"Origami is helping us solve one of the hardest challenges in nonprofit SaaS — cutting through the noise to find orgs that are actually ready to buy."

Greg Sturm, Senior Marketing Manager, Mightycause

Mightycause turned manual review into a scalable GTM engine — thanks to Origami's research agents and a custom nonprofit signal model.

No more crawling source code. No more donation-guessing. Just real targets with real intent.

Want to build a signal model as specific as your market? Talk to Origami →