How Stellar Uses Origami to Pinpoint the Property Managers That Need Them Most

Stellar connects property managers with vetted contractors to solve home maintenance issues like HVAC, electrical, and plumbing failures. But its go-to-market motion had a bottleneck: how do you systematically find property managers with real pain — at the exact time they're experiencing it?

Legacy lead sources and purchased lists were too noisy. The right companies were buried. Worse, most lists missed the nuance: who actually manages SFR portfolios, and which of those firms are actively struggling?

Stellar needed to go beyond standard firmographics — they needed qualitative signals that screamed urgency.

Origami's AI agents were trained to detect not just the who, but the why now. For Stellar, that meant going beyond "property manager in Texas" and instead identifying companies with live maintenance breakdowns.

Custom criteria were configured to detect:

• ■SFR-focused property management companies in key geographies
• ■Complaints in reviews about HVAC issues, maintenance delays, or contractor problems
• ■Signals of operational complexity, like portfolio size, tenant count, or staffing gaps

Each lead was handpicked based on real evidence of need — not abstract attributes.

Origami's research agents deployed a fully custom discovery system, combining structured filters with natural language review parsing:

• ■Precision ICP Matching: Geography, SFR focus, team size, and revenue thresholds
• ■Unstructured Data Analysis: Review scraping for real maintenance complaints
• ■Decision-Maker Identification: Surfacing owners, ops leads, and regional managers
• ■Qualification Notes: Every lead included reasoning, source links, and fit context
• ■CRM-Ready Exports: All enriched data flowed directly into Stellar's system for outreach

With Origami, Stellar consistently closes ultra-qualified leads at an average contract value of $120,000 — resulting in over $240,000/month in new revenue directly influenced by Origami's precision targeting.

The quality of leads has fundamentally changed their pipeline:

• ■No more wasted SDR time on noisy or irrelevant accounts
• ■Clear triggers for outreach based on actual service need
• ■Alignment between sales messaging and prospect pain

• ■Signal Precision: Origami filtered for the right pain, not just the right title
• ■Human-Like Reasoning: AI agents mimic how an ops-savvy rep would prospect
• ■Feedback Loops: The system improved over time based on closed-won results
• ■Workflow Integration: All leads delivered ready-to-work, with no cleanup needed

"The quality of the leads that we get is extraordinarily high. My outbound email closes are four times industry average."

Matt Wetrich, CEO, Stellar

Stellar isn't wasting time chasing maybes. With Origami, they're finding the property managers that actually need them — in real time, and at scale.

Want to surface urgent, qualified leads in your market? Talk to Origami →