Manifesto
Weallknowwhat’swrongwithoutbound.
Everyone’srunningthesameplaysfromthesamedatabases.
Same“sawyouraisedfunding”email.
Samescrapedjobtitlepersonalization.
Sametiredoutbound.
Yourteamhas10tools,5dashboards,andstillnoideawhichaccountsareactuallyworthworking.
Andthat’swherethepainreallystarts…tryingtofixit.
YouspinupClay.
Butitleavesyouwithbrokensystems,burnedcredits,andanotherFTE.
You’vealreadyused6sense.
Buthalfyour“in-market”accountsjustclickedawebsitelink.
AndZoominfo’sreliable,sure.
Butitjustgivesyoucontactswithnotimingorcontext.
Thenthere’sthenewAItoolpromisespersonalization.
It’sgreat…untilitstartsusingunreliabledataandyourrepsstoptrustingit.
Youendupbackwhereyoustarted-knowingwhatworks,butunabletoscaleit.
Yourbestrepsstilldomanualresearchbecausethat’stheonlywaytofindleads+messagingthatactuallyconvert.
Theyfindahighconvertingnichesegmentorbuyingmoment.Thenscanforthatacrossaccounts.
Theyscrolljobchanges,readpressreleases,checkwebsitedetails,connectdotsinSalesforce-anditworks.
Itjustdoesn’tscale.
That’swhywebuiltOrigami.
Insteadofanothertooltoconfigureormaintain,Origamiisamanagedlayerthatrunstheresearchbehindyourbestplays.
Origamiautomatesthedeep,nuanced,“whynow”workthatactuallymakesoutboundperform.
Itturnsyourteam’sprovenplaysintoautomatedresearchFlowsthatruneveryweek-deliveringqualified,context-richleadsstraightintoyourCRMorsequencer.
Here’sourpromise:
•Yourrepswon’thavetolearnanewtool.
•Thesystemdoesn’tbreakwithcomplexity.
•Youwon’tburnthroughcreditstryingtosetitup.
•Youdon’thavetosignanannualjusttotestitout.
•Andyouwon’tneedtohiresomeonefull-timetomaintainit.
Here’showitworks:
1.Youfigureoutwhatworks:asalesplay,abuyingeventtrigger,anichesegmentthatconverts.
2.YoutellOrigamiwhatyouwant(inplainEnglish).
3.WeturnitintoarepeatableFlowthatfindstherightdata,enrichesitwithCRMcontext,andsendstheleadswithreasoningdirectlyintoyourCRM(sequencersoon!).
Nosetupheadaches.
Nonewworkflow.
Justclean,contextualleadsshowingupeveryweek-researchedexactlylikeyourbestrepwoulddoit.
TeamslikeRoute,CBRE,andRhoruntheiroutboundonOrigami(alongwithsomelargepubliccompanies).
Mostbookaqualifiedmeetingwithinthefirstweek.
Theaveragepilotdoes6.8xROI.
StartwithoneFlow,proveitworks,andlettheresultsspeakforthemselves.
Finn Mallery
Co-Founder, Origami