CRM Data
Origami connects directly to your CRM to extract deal history, contact changes, and activity notes. It uses this data to identify when closed-lost opportunities become viable again, when champions move companies, or when deals have gone stale. This enrichment keeps CRM data fresh and actionable, turning static records into dynamic outbound triggers for your reps.
See why Go-To-Market Leaders at High Growth Companies Use Origami
Example Use Cases
Detect when closed-lost accounts show new buying signals
Trigger re-engagement sequences when previously disqualified opportunities become viable again.
Track champions who switch jobs
Surface warm intros at new companies when key contacts move to new organizations.
Identify opportunities with no recent activity
Alert reps to re-engage stale deals or close them out to maintain pipeline accuracy.
Combine CRM notes with external data (funding, hiring, etc.) to prioritize outreach
Layer internal context with external signals for smarter account prioritization.
Automatically refresh contact info and opportunity fields for CRM hygiene
Keep CRM records current and actionable with automated data updates.