Custom Tech Stack
Origami scans company websites for custom scripts, tools, or embedded technologies specific to your GTM focus. It can detect and tag anything visible in the HTML-such as custom forms, payment gateways, scheduling tools, or booking systems-and map that data to CRM records. Great for surfacing niche technologies or unique buyer workflows that standard databases can't capture.
See why Go-To-Market Leaders at High Growth Companies Use Origami
Example Use Cases
Detect embedded payment providers like Stripe or Adyen on ecommerce sites
Target merchants using specific payment processors for fintech or commerce tools.
Find custom scheduling or booking software used by service-based businesses
Identify prospects using competing or complementary scheduling solutions.
Identify form types (HubSpot, Typeform, native) for marketing automation outreach
Spot opportunities to upgrade forms or integrate with better lead capture tools.
Surface proprietary tools or internal portals mentioned in site code
Discover custom-built systems that signal technical maturity or replacement opportunities.
Build custom trackers for industry-specific widgets or partner integrations
Monitor for niche technologies relevant to your vertical or partnership ecosystem.