Custom Research Enrichment
Industry / Sector
💼LinkedIn🌐Website📊CRM📊CRM🏢Account🏢firmographic
Origami categorizes each company by industry and sector using multiple data sources, including LinkedIn and company websites. It supports both standardized taxonomies (e.g., NAICS, GICS) and custom, GTM-specific segmentations defined by your team. Perfect for territory design, account scoring, and persona-based outreach campaigns.
See why Go-To-Market Leaders at High Growth Companies Use Origami
Example Use Cases
Segment CRM accounts by industry for targeted messaging and campaigns
Create industry-specific outreach strategies and messaging.
Apply custom industry groupings (e.g., "Fintech SaaS," "B2B Marketplaces") for GTM plays
Define your own categories that align with your go-to-market strategy.
Identify whitespace in under-penetrated verticals
Find opportunities in industries where you have low market share.
Route accounts to reps specializing in specific sectors
Assign accounts to reps with industry expertise for better conversion.
Filter outbound lists by industry for higher conversion rates
Build targeted prospecting lists based on vertical alignment.