Yelp
Origami scrapes Yelp business profiles to collect insights like overall rating, recent reviews, and number of locations. It can also identify negative feedback or operational pain points relevant to your product's value prop. This enrichment syncs directly to your CRM or can be used as pre-research context for reps targeting brick-and-mortar brands. Perfect for identifying businesses with service issues, expansion signals, or reputation trends.
See why Go-To-Market Leaders at High Growth Companies Use Origami
Example Use Cases
Detect restaurant chains with declining Yelp ratings
Signal for operations or training outreach when service quality drops.
Identify franchises with recent negative reviews
Use for CX or reputation management plays targeting pain points.
Gather review volume and average rating to prioritize high-traffic businesses
Focus on established brands with strong customer engagement.
Enrich CRM with verified Yelp URLs and location details for field sales
Give reps location-specific context for territory-based outreach.
Track upward rating trends as indicators of new ownership or improved service
Identify businesses investing in improvement and likely to invest in tools.