International expansion announcement
Origami detects when a company opens operations, registers a new entity, or begins hiring in new regions. It enriches each expansion with location, hiring pace, and relevant department data, then syncs the information to your CRM and routes it to the correct territory rep. Ideal for surfacing global expansion signals that reveal fresh budgets, new decision-makers, and high-intent buying windows.
See why Go-To-Market Leaders at High Growth Companies Use Origami
Example Use Cases
Fintech opens first APAC office
Route to regional AE for localized outreach when companies establish presence in new markets, creating opportunities to become the preferred vendor in the region.
SaaS startup hires first EU sales rep
Trigger international GTM sequence when companies make their first regional sales hire, signaling serious commitment to market expansion and budget allocation.
Retail brand expands to Canada
Flag for compliance or payments solutions when retailers enter new markets with different regulatory requirements and payment infrastructure needs.
HR platform posts roles in LATAM for the first time
Surface HR/ops contacts when companies expand into new regions, indicating need for localized operations and infrastructure tools.
Customer expands into new markets
Cross-sell multi-region support tools when existing customers go global, creating immediate expansion and upsell opportunities for international capabilities.