Launched a new product
Origami detects when a company announces or quietly ships a new product, feature, or service. It pulls data from press releases, website updates, app directories, and social channels, enriching each finding with launch timing and category context. Ideal for identifying expansion signals, new buyer initiatives, and cross-sell or partnership opportunities.
See why Go-To-Market Leaders at High Growth Companies Use Origami
Example Use Cases
Target account launches a new fintech product
Reach out with GTM tools when companies announce new products, signaling growth initiatives and potential need for go-to-market solutions.
SaaS company adds AI features
Pitch complementary integrations when existing or target companies expand into AI, creating new partnership and integration opportunities.
Retail brand expands into new verticals
Alert eCommerce reps when retail companies launch in new categories, indicating expansion budgets and infrastructure needs.
Startup launches beta on Product Hunt
Contact growth or marketing teams immediately after public launches when they're most focused on user acquisition and visibility.
Existing customer launches new business unit
Open cross-sell opportunities when current customers announce new divisions or product lines that could benefit from your solution.