Mentioned in the news
Origami monitors press releases, news sites, and industry blogs to detect meaningful mentions of your target accounts. Each item is enriched with topic, timing, and sentiment, then mapped to accounts and routed to the right rep with suggested angles. Signals surface automatically from external feeds and your CRM watchlists (e.g., tracked accounts, keywords, competitors).
See why Go-To-Market Leaders at High Growth Companies Use Origami
Example Use Cases
Strategic partnership or major customer win
Ride the momentum when target accounts announce major partnerships or customer wins, creating perfect timing for outreach during positive news cycles.
Security incident, outage, or negative press
Competitive wedge when competitors face public incidents or negative coverage, opening opportunities to position your solution as a more reliable alternative.
Market entry or new office location
Regional rep follow-up when companies announce expansion into new markets or geographies, signaling growth and potential need for new infrastructure.