Social media post
Origami scans platforms like LinkedIn, X (Twitter), Reddit, and review sites to detect posts or discussions mentioning your ICP, competitors, or key topics. Each post is analyzed for sentiment and intent, then enriched with author details and mapped to related accounts. Ideal for surfacing real-time buyer pain or competitor dissatisfaction.
See why Go-To-Market Leaders at High Growth Companies Use Origami
Example Use Cases
Competitor complaints from verified users on X
Monitor X (Twitter) for authentic user frustration with competitor products, creating opportunities to offer your solution as an alternative.
ICP persona posting about pain points your product solves
Surface posts from your target personas discussing challenges that your product directly addresses, enabling timely and highly relevant outreach.
Execs announcing new initiatives, hires, or tech stack changes
Catch executives publicly sharing strategic changes to their organization or technology infrastructure, signaling potential buying opportunities.
Industry chatter revealing upcoming product launches or budget cycles
Identify early signals of product launches, fiscal year planning, or budget allocation through organic industry discussions and commentary.