Helping Redesign Health's Portfolio Companies Uncover Impossible-to-Find Leads

Redesign Health builds, funds, and scales transformative healthcare companies. But even the most innovative startups can get stuck when it comes to finding the right buyers — especially in healthcare, where decision-makers are buried under layers of org charts, don't use LinkedIn, and rarely show up in standard lead tools.

Healthcare is uniquely complex when it comes to lead generation:

• ■Decision-makers are often invisible: Chief Medical Officers, VP Clinical Operations, and Regional Directors typically don't maintain public LinkedIn profiles
• ■Standard B2B tools fall short: ZoomInfo and Apollo might list the CEO, but miss the operational contacts who actually implement new technology
• ■Compliance and privacy regulations: Healthcare buyers require different validation and procurement processes than typical B2B buyers

For Redesign Health's portfolio companies — building everything from mental health platforms to clinical workflow software — this visibility problem was blocking growth. They needed a way to surface the right healthcare buyers, not just the obvious ones.

Origami deployed custom AI research agents to solve the healthcare lead visibility problem:

• ■Cross-referenced multiple databases: Combined traditional B2B data with healthcare-specific directories, conference attendee lists, and clinical trial databases
• ■Mined unstructured data sources: Parsed hospital websites, press releases, research publications, and conference speaker lists to identify key decision-makers
• ■Built custom contact discovery workflows: For each target account, agents would systematically search for clinical, operational, and technical contacts across multiple touchpoints
• ■Validated contact accuracy: Each lead included verification steps to ensure email deliverability and role accuracy

The result? A steady stream of previously invisible healthcare decision-makers, complete with verified contact information and contextual intelligence about their current initiatives.

Within six weeks, Redesign Health's portfolio companies were connecting with healthcare decision-makers they never could have found manually:

• ■400+ qualified leads identified across multiple healthcare verticals
• ■5× more decision-makers than LinkedIn or ZoomInfo could surface independently
• ■100% customizable field collection for industry-specific data points like EHR systems, patient volume, and recent technology implementations

The key to success wasn't just technology — it was understanding the unique challenges of healthcare lead generation:

• ■Healthcare domain expertise: Origami's agents understood the difference between clinical, operational, and administrative decision-makers
• ■Multi-source data fusion: No single database contains all healthcare decision-makers — success required combining multiple sources intelligently
• ■Continuous refinement: Each portfolio company had different ICP requirements, and Origami adapted the search criteria in real-time
• ■Quality over quantity: Rather than dumping massive contact lists, Origami focused on highly qualified, role-specific matches