Overview
Redesign Health builds, funds, and scales transformative healthcare companies. But even the most innovative startups can get stuck when it comes to finding the right buyers — especially in healthcare, where decision-makers are buried under layers of org charts, don't use LinkedIn, and rarely show up in standard lead tools.
That's where Origami comes in.
"We used to find these manually, one by one. You just pieced it together from blog articles and PDFs. Origami found four to five times more leads — people not even on LinkedIn.
Max Jones, Co-founder, Translucent
Portfolio Companies
Translucent
Multi-specialty medical groups over $500M in revenue
Latitude Health
Medicaid payers with specific membership thresholds
Primum
Pharma executives in oncology research
Vitalic
ACOs with two-sided risk and prospective payment models
The Origami Solution
Our AI research agents transformed how Redesign Health's portfolio companies discover and engage with potential customers. Here's how we did it:
- Weekly Lead Generation Excellence: Implemented a sophisticated system for continuous lead discovery across multiple healthcare verticals, ensuring a steady flow of high-quality prospects.
- Comprehensive Data Integration: Aggregated intelligence from CMS databases, government files, Definitive Healthcare, internal job boards, and deep LinkedIn indexing to ensure no opportunity was missed.
- Customizable Dashboard Solutions: Provided tailored interfaces for each portfolio company, tracking specific metrics like physician counts, specialties, private equity backing, and geographic coverage.
- Intelligent Feedback System: Integrated with Slack for rapid lead quality feedback, enabling continuous refinement of our AI agents' targeting capabilities.
- Real-time Market Adaptation: Rapidly implemented new filters and enrichments to capture emerging opportunities in the healthcare technology landscape.
"It's like we suddenly had an in-house research team who knew our industry cold and worked around the clock.
Scott Disch, Partner, Redesign Health
Results
The impact of Origami's solution was immediate and substantial. Within just six weeks, we uncovered more than 400 qualified leads that were previously invisible to traditional sourcing methods. This dramatic increase in lead discovery represented a 4-5× improvement over conventional lead sources.
Our platform's flexibility proved to be a game-changer for Redesign Health's portfolio companies. We implemented fully customizable fields that captured crucial industry-specific data points, from detailed Medicaid enrollment ranges to specific drug development divisions. This granular level of customization enabled precise targeting and more meaningful engagement opportunities.
Perhaps most importantly, we demonstrated unprecedented agility in adapting to market changes and client needs. Our team consistently delivered updates to filters, organizational changes, and data enrichments in less than seven days, ensuring that Redesign Health's portfolio companies always had access to the most current and relevant market intelligence.
Beyond just lead generation, we provided strategic market visibility that proved invaluable. Our system successfully identified hidden job openings, flagged potential acquisition targets, and discovered organizations still relying on Excel-based operations – all indicators of prime opportunities for Redesign Health's portfolio companies to make meaningful impacts in the healthcare space.
"We started with spreadsheets. Now we have weekly drops, Slack feedback loops, and leads sourced from places we'd never find on our own. I'd recommend Origami to any healthcare company looking to scale smartly.
Leland Brewster, Director, Redesign Health