Detailed comparison of Origami Agents vs Clay for B2B sales prospecting. Compare features, pricing, use cases, and ROI to choose the right solution for your team.
Both automate sales research. Only one delivers real-time buying intent.
If you're choosing between Origami Agents and Clay for B2B prospecting, you're comparing two fundamentally different approaches to sales automation. Clay excels at enriching existing lead lists. Origami Agents finds qualified prospects automatically.
This comprehensive comparison breaks down features, pricing, use cases, and ROI to help you make the right choice for your revenue team.
| Feature | Origami Agents | Clay |
|---|---|---|
| Primary Use Case | Real-time prospect discovery | Lead list enrichment |
| Data Sources | 50+ live signal sources | 75+ static data providers |
| Automation Level | Fully autonomous monitoring | Manual workflow triggers |
| Lead Quality | Intent-based qualification | Data completeness focus |
| CRM Integration | Native push to all major CRMs | Export/import workflows |
| Pricing Model | Per qualified lead delivered | Per enriched record |
| Best For | Proactive outbound teams | Data-driven marketing teams |
Clay is a data enrichment and workflow automation platform that helps sales and marketing teams build comprehensive lead lists. Think of it as a "spreadsheet on steroids" that pulls data from multiple sources to create detailed prospect profiles.
Origami Agents is an AI-powered research platform that automatically discovers qualified prospects by monitoring real-time buying signals across the internet. Instead of enriching lists you already have, it finds opportunities you didn't know existed.
Clay:
Origami Agents:
Winner: Depends on use case. Clay for data breadth, Origami for intent signals.
Clay:
Origami Agents:
Winner: Origami Agents for automation level, Clay for workflow flexibility.
Clay:
Origami Agents:
Winner: Origami Agents for intent quality, Clay for data accuracy.
Clay:
Origami Agents:
Winner: Clay for integration breadth, Origami for CRM automation.
Scenario 1: Marketing Attribution Analysis You need to enrich existing customer data to understand acquisition channels and create lookalike audiences.
Scenario 2: Account-Based Marketing (ABM) You have a target account list and need comprehensive firmographic data for personalized campaigns.
Scenario 3: Data Consolidation Project Multiple data sources need to be unified into a single, clean database for sales and marketing alignment.
Scenario 4: Event-Driven Enrichment You want to automatically enrich leads from form submissions, webinar attendees, or demo requests.
Scenario 1: Proactive Outbound Prospecting You want to discover new opportunities automatically without manual list building or research.
Scenario 2: Intent-Based Lead Generation You need leads with demonstrated buying intent, not just demographic fit.
Scenario 3: Real-Time Opportunity Detection You want to reach prospects immediately after they show buying signals, before competitors.
Scenario 4: Research Team Replacement You want to eliminate manual prospecting work while maintaining lead quality.
Note: Credits consumed per enrichment vary by data provider and complexity
Note: Only qualified, intent-based leads count toward limits
Clay ROI Calculation:
Origami Agents ROI Calculation:
"Clay helped us enrich 50,000 leads from our webinar campaigns, increasing our email deliverability by 40% and reducing bounce rates to under 2%." — Marketing Director, Series B SaaS Company
"Origami Agents delivered 180 qualified leads in our first month, resulting in $2.3M in pipeline. Our SDRs now spend 80% of their time on outreach instead of research." — VP of Sales, Series A Fintech Startup
Implementation Time: 2-4 weeks Technical Complexity: Moderate to High
Implementation Time: 1-2 days Technical Complexity: Low
Yes. Many customers use Origami Agents for proactive prospect discovery and Clay for enriching existing customer data or event-driven leads.
Clay typically provides more comprehensive data per lead. Origami Agents provides more timely and relevant data for sales outreach.
Both platforms maintain GDPR compliance. Clay processes data you already own or publicly available information. Origami Agents only captures publicly available signals and business information.
Clay scales better for data processing volume. Origami Agents scales better for autonomous lead generation without increasing team workload.
Clay enhances existing processes but requires manual workflow management. Origami Agents can automate the prospect discovery phase entirely but still requires human outreach and closing.
Clay and Origami Agents solve different problems in the sales and marketing stack. Clay excels at enriching and managing data you already have. Origami Agents excels at finding qualified prospects you didn't know existed.
For teams focused on data operations and campaign optimization, Clay provides unmatched flexibility and coverage.
For teams focused on proactive outbound sales and pipeline generation, Origami Agents delivers superior automation and intent quality.
The future of revenue operations isn't choosing between tools—it's understanding which tool solves which problem and building a stack that covers all your needs.
Ready to see which approach works best for your team?
Try Origami Agents free for 14 days or start Clay's free trial
Discover 12 data-backed LinkedIn buying signals (from new exec hires to conference RSVPs) and see how Origamis research agents convert them into qualified pipeline within 48 hours.
Sam HoganDiscover how AI research agents are transforming B2B sales by automating prospect research, identifying buying signals, and delivering qualified leads in real-time.
Sam HoganDiscover how elite sales teams are using AI research agents to automate prospecting, identify high-intent leads, and close deals faster than ever before.
Finn MalleryTransform your sales approach from outdated static databases to real-time, AI-powered research agents that deliver fresh, actionable lead intelligence.
Finn Mallery